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A Thank You from Sound Financial and an Update on our Structure

“Change is hard at first, messy in the middle, and gorgeous at the end.” – Robin Sharma

To say we’ve experienced change at Sound Financial over the last year would be a colossal understatement! We’ve changed a great deal in how our firm operates to provide the best experience and value for our clients that we can, but the one thing we’ll never change is the care we take with our clients. We just want to take a moment to say, “Thank you” for your patience with us as we made our way through our transition and continuing to trust us in partnering with you as we navigate your retirement!

Now that we are on the other side of our transition, we are happy to announce that it has been a great success! We have positioned our firm to allow us to continue to provide the truly fiduciary relationship we’ve always promised and set our firm up in a fashion that allows us greater flexibility to serve our clients in the way we believe is in their best interests. This process has led us to create new partnerships that we are very excited about! Without getting too deep in the weeds, we want to share a little about how Sound Financial is now organized to help you see what has come of all our work.

One of the first areas we knew we must address in this transition was our Broker Dealer relationship with National Planning Corp. We began to see changes with NPC that we were not comfortable with for our clients. This led us to form our own hybrid Registered Investment Advisor (RIA). By being an RIA we can manage our own advisory business with more flexibility while under direct oversight from the SEC. The “hybrid” part comes in our new partnership with The Comprehensive Group/Aurora PW, which provides independent Broker Dealer services for our firm.

As we made these changes, we found we had a firm belief that we could provide an expanded and higher level of service in the areas of operations, compliance, and investments. This led our leadership team to take on new challenges with new partnerships to make Sound Financial stronger than ever.

In Operations, Joel Holden (Sound Financial’s Chief Operations Officer) will partner with an outside team named LibertyFi to help provide the best operational tools and technology available in our industry. This partnership will help our clients and employees have the tools they need to maximize their efforts in planning for retirement.

In Compliance, Danny Matthews (Sound Financial’s Chief Compliance Officer) will partner with a group named Focus 1 to maintain our compliance structure and remain compliant with the SEC and FINRA. This will also impact the way we can communicate with our clients and we believe this kind of flexibility will be crucial to our future!

Lastly, our Investments team will continue to offer our Rules Based Strategy, and now with Clint Sorenson (Sound Financial’s Outside Chief Investment Officer) joining us, our clients and advisors will benefit from a team of asset managers that greatly increases our depth of experience and market intelligence in our investment models.

Our promise to you at the beginning of the Sound 2.0 process was to eliminate “middlemen” and negotiate with each group we could to provide the best firm possible for our clients and our Sound Financial team. As we are now organized we have the ability and flexibility to truly deliver on that fiduciary promise and provide a greater and healthier offering to our clients. We are excited about what the future holds and the people that are now in place to help us adapt in the future as the world around us changes.

Finally, we praise God for the blessings He has shown us through this process. As these changes were researched and implemented over the last 3 years, we were blessed to discover new opportunities with talented, like-hearted, and like-minded people to work with in this venture. We are looking forward to these near future offerings:

1. New tools to help measure behavioral and market risk for an individual.

2. Biblically Responsible models run by our Rules Based algorithms.

3. A Tithing Trust that will help with poverty alleviation through investments made by Sound Financial.

We thank you for the trust that you put in us. We do not take that trust lightly and will continue to serve you with our best.

Investment Advisory Services offered through Sound Financial Strategies Group, Inc. (“SFSG”), a Registered Investment Adviser. Certain representatives of SFSG are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC, 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800)637-3211. SFSG and APW Capital are separate and unrelated companies. 

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