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  • Staying True To Our Word

    Last year when we made our Sound 2.0 transition and formed our own hybrid RIA, we related to you, our client, several reasons for taking this path. We wanted to be able to work with outside partners and be able to cut out the unnecessary middlemen and to also be as transparent as we could regarding fees. We believe the improvements we make in these two areas will set our firm apart from the industry in how we can serve our clients, but more importantly, we simply believe it is the right thing to do! In light of that, we want to let you know about what you’ll see in your April advisory account report.

    First, in this upcoming advisory report, you’ll notice a few changes. You may see fees that are titled Sponsor Fee, Advisory Fee, Management Fee and/or Platform, for the 1stand/or 2ndQuarter. We are reporting the fees you pay in the most clear and understandable manner as possible.

    At Sound, we always try to completely explain the full fees you pay. We recognize our industry is notorious for “hiding” fees and/or sales commissions, which can be confusing to clients. We do not agree with this, nor do we believe it should be that complicated. In fact, we would encourage you to please talk with your advisor to see how each of these fees can impact your account. The best way to understand how each fee may impact your unique situation is with an honest conversation with your advisor, and we look forward to having that conversation with you!

    Secondly, we are pleased to say, we’ve been successful in cutting out middlemen, so we can more directly negotiate for our clients. Doing so has allowed us to add greater technology and investment expertise to better serve you, and still keep the costs to our clients at similar levels. You’ll notice in the April advisory report that the overall pricing for you is generally the same when compared to our old pricing at NPC. However, NPC planned a significant price increase in nearly all areas. This went into effect soon after we terminated from NPC. Compared to this, most clients should see a cost savings. We are pleased to say we’ve added value, without adding costs for most clients.

    We are always grateful for the trust you put in us at Sound Financial. We don’t take that trust lightly. All of our work, thought, and effort is to better serve you today and into the future.

    Thank you.

    Investment Advisory Services offered through Sound Financial Strategies Group, Inc. (“SFSG”), a Registered Investment Adviser. Certain representatives of SFSG are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC, 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800)637-3211. SFSG and APW Capital are separate and unrelated companies. 

  • Profit and Purpose

    “In 1974 we ended up with a famine in the country. People were dying of hunger and not having enough to eat. And that’s a terrible situation to see around you. And I was feeling terrible that here I teach elegant theories of economics, and those theories are of no use at the moment with the people who are going hungry. So, I wanted to see if as a person, as a human being, I could be of some use to some people…. I thought that if you can become an angel for $27, it would be fun to do more of it.” Dr. Muhammad Yunis, Grameen Bank.

    Dr. Yunis was born in India in 1940. Educated in economics, he captured the opportunity to work in the USA in 1969. With a PhD from Vanderbilt, a college professorship, and a brilliant mind, Yunis was set to succeed in the world of economics and finance. Of course, in America this meant the possibility of growing tremendous wealth.

    Yet, Dr. Yunis thought different than most or maybe he just acted on his thoughts. He chose to return home after the Bangladesh Liberation War in 1971, in which he had raised support in the US. Once a leader in the government’s Planning Commission and then an economics professor, he could see the poverty all around him. A famine in 1974 opened his eyes to the wide spread destruction that poverty can cause. He chose to do something. Yunis began a micro-lending initiative that grew world-wide with a $27 loan to 42 women. This idea is still changing lives today.

    Just like Dr. Yunis, each of us have an innate, God given, desire to be purposeful in our lives. This is unavoidable. We also have a choice of where to direct this desire. Do you direct it inwardly, working harder and harder to earn more profit to buy more pleasures? Or do you focus your desire for value outwardly, to serve others? Are these two desires in conflict?

    Yes and no. Both profit and purpose can be self-serving monsters. However, both can be enormously valuable. Jesus Christ tells the story of The Good Samaritan. If the Samaritan had not profited financially in his life he would not have been able to serve the Traveler in his time of need.

    The same is true for us today. Your money, assets, and profit are your own, a gift from God, what you do with your profit is your responsibility. At Sound Financial, we see Profit and Purpose as a God given task, adventure, and privilege in our daily lives. We consistently and excitedly look for ways to earn a Profit for our stakeholders while purposefully serving those and the community around us. Are you looking to share in that philosophy for your retirement plan? Give us a call today and let’s talk!

    Investment Advisory Services offered through Sound Financial Strategies Group, Inc. (“SFSG”), a Registered Investment Adviser. Certain representatives of SFSG are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC, 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800)637-3211. SFSG and APW Capital are separate and unrelated companies.

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